Brent Merritt created Metric Communications in 2016 as a platform for communications consulting and analysis work. His approach is grounded in the view that digital technologies are breaking down the barriers among traditional communication industries, and that successful practitioners must be agile enough to pull from a variety of disciplines. Areas of special interest include media and comms analytics, advocacy and political messaging, and email marketing and fundraising.
His professional experience consists of work in corporate communications, direct marketing, higher ed marketing, and consulting on advocacy and media projects. He holds a M.A. in Media and Strategic Communication from The George Washington University School of Media and Public Affairs, where he was a fellow from 2014 to 2017, and a B.A. from the University of Virginia.