White paper on attention analytics in digital media | The George Washington University
I'm pleased to announce that my new whitepaper, "The Rise of Attention Metrics: Can a New Digital Currency Help Sustain Journalism?" has been published by The George Washington University School of Media and Public Affairs. It provides key insights on the role of attention analytics in building a more sustainable business model for digital news publishers.
The report documents the rise of attention analytics, explores the current role of attention metrics in the newsroom and in display advertising sales, and offers analysis of what the future holds for time-based advertising transactions.
It also offers perspectives from professionals in digital analytics, advertising, and publishing, including practitioners at leading publications such as The New York Times, The Washington Post, The Atlantic, and the Financial Times. The findings suggest that certain types of publishers can benefit financially from trading on user attention rather than impressions.
If you have any questions about the paper, feel free to get in touch.