The future of time-based ad sales

This piece I wrote for MediaShift provides an overview of the future of time-based ad sales, including how likely the practice is to spread and whether it can help sustain journalism financially. 

It also includes insights on the subject from several experts I spoke with at the Financial Times, News Corp and analytics firm Chartbeat. The key takeaway is that selling ads based on time may not give every publisher a boost, but it could benefit a large swath of top-tier publications. 

Read the whole piece at MediaShift >>

-Brent Merritt

Brent Merritt